Riding on the wave of the Twitter phenomena, online celebrity Joel Comm has written this book to give his readers an insight into how to develop their profile and gain those valuable followers.
What to expect, some of the chapters
- An Introduction to the Social Media Landscape
- What is Twitter and Why Is It So Powerful?
- The Art of the Tweet
- The Magic of Connecting with Customers on Twitter
If you are not a user of Twitter either as a personal user or a business looking to dip their toe in the water of social media, this book covers everything. Starting from the basics, this book explains how to open an account, get the look and feel right with adding your own background, profile picture and any external links you may have. Even though the platform is very easy to use and quite clearly laid out, I would imagine some people may find this useful.
As the book progresses it clearly outlines to you the does and don’ts of managing your profile from how to build your followers in the right way and how to tweet, which is vital if you are going to both maintain your existing followers and acquire new followers.
One of the chapters explains about some of the various different types of apps available to use in for managing your profile, tweets, retweets and how to track tweeted links.
Primarily written for businesses but for personal users of this social networking platform, there is a good chapter on monitoring or ‘listening’ as I like to call it. It explains how to use the search.twitter.com function and then explains how to engage in conversations with those tweeters.
Would I suggest reading it?
Overall it is a good book and purveys Joel’s enthusiasm for the subject and more so the Internet. It is best for those coming fresh to Twitter, it is not really for those that currently have accounts, or those people that have read about such corporate successes like; @comcastcares, @southwestair, @btcare and @easyJetcare.
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